If you haven’t heard Kate Bush’s 1985 hit ‘Running Up The Hill’ in the past month, then you have truly been living under a rock. Thanks to the success of Stranger Things Season 4, the 80s hit has made a huge comeback, you can’t go anywhere without hearing it.
The power of social media in today's world has a huge impact on how we see things. Running Up The Hill was a huge part of ST Season 4, and became a regular soundtrack that was used in almost every episode. The song took over TikTok and became the latest trend, where people would make videos of themselves levitating, with text on the video describing how Vecna (ST S4 villain) would take them.
The 80s hit soon took over the U.K. music charts and quickly become #1 for the first time in 37 years. When the hit was first released in 1985, it spent weeks in the top 10, but couldn't quite take that top spot. Back then the charts were dominated by the likes of Billy Idol, Eurythmics, and Madonna. Running Up The Hill peaked at #3 in the charts, but was kept off the top spot by
Madonna - Into the Groove, which spent 4 weeks at #1
UB40 - I Got You Babe, the hit spent 7 weeks at #1.
Since Running Up the Hill was used throughout Stranger Things Season 4, CBS reports it has earned the singer an incredible $2.3 million in streaming royalties alone. The report indicated that the mammoth figure was earned between May 27th - June 23rd. As Kate Bush is the sole writer and producer of the hit, it’s likely she walked home with the majority of the earnings herself.
How many times have you streamed the mega-hit? If you’re an 80s lover or Stranger Things fan, probably more than you’d admit.
Like this blog post? Read our review on ads where music made all the difference for more inspiration.