The Basics of Video Production
Although making a video to promise your brand or your image can be time-consuming, the results are undoubtedly worthwhile. The most engaging form of content that consumers nowadays enjoy is video content. In fact, 86 percent of video marketers support the claim that video is a highly effective lead generation tool.
What’s more, just one video can have a big impact for quite a while. Brands can profit from a single video for a very long time. Eighty-seven percent of marketers reported that a video provides a positive return on investment (ROI). The kicker? Brands must figure out how to generate music videos for your company in an efficient, sustainable, and effective manner.
Marketing your personal brand or business is challenging enough without the added responsibility of building videos without the right tools. MatchTune simplifies the process to make it simpler than ever to produce a music video. Here are the procedures involved in producing a music video so you may start making your own.
The Stages of Video Production
There are three key stages that make up the video production process:
Pre-production: This is where the video strategy and script are conceived and a plan is developed to realize your goal.
Production: This refers to the point in the process when the video is actually shot and rough footage is collected.
Post-Production: This is when the video is edited together and other effects like music are added to fine-tune and polish your video.
Truthfully, the longest phase of this project—the stage that requires the most attention—is pre-production. The pre-production phase covers all of the planning and storyboarding to create your video.
Before you even begin to plan your video shoot, you’ll want to define your goals for the project. Why are you creating a video? What are you expecting from it? What will the audience get out of it? Who is your intended audience? A video, like any other sort of content, needs a goal from the outset to steer the project and determine its success. It will determine how you approach your shoot during production, and how you assemble everything in post-production to have the most success. The more detailed you are during pre-production, the better off you’ll be when you start to capture footage.
Once you have a clearly defined goal for your video, you can start to draft your overall plan. You'll decide what kind of video you're going to produce, your intention, what resources are required to make the film, and how long production will take.
The pre-production phase of creating your video will take some time and thought, but it’s essential to move through the following phases efficiently, without wasting time or valuable resources. Careful planning will take a while, but it’s the step that will guarantee the success of your video.
Planning and Storyboarding
With the help of your storyboard, you can see how your video will be pieced together, how it will look, how each shot will connect to the narrative, and what shots you'll need to animate or find footage for. This step will assist you in turning your ideas into concrete, visually appealing objectives that are directly related to certain sections of the narrative.
When storyboarding your video, give as much specificity as you can to each photo that you are picturing. This includes considerations like:
What subjects are required where?
How bright is it here?
What preferences do you have regarding the framing and coloring?
Use screenshots and other visual cues from online movies, videos, and photos as references. You may also make a scamp, which is a rough storyboard that shows what kinds of shots you need, and where.
The type of video you're making will determine how sophisticated your storyboard is. However, since you are the project's creator, do what works best for you. Having a plan for each shot can help ensure that you get everything you need when it comes time for production to begin.
Shooting Your Video
Your storyboard and production plan should help answer any questions you may have when you get to production. You’ll be able to fill in the gaps about where to set up, what equipment you’ll need, and what you’re shooting when you check in with your plan.
For example, you’ll determine the type of camera setup you'll need by consulting your storyboard and shot list in advance to see what’s needed. Setting up the camera could be as easy as using a tripod or as complex as erecting a crane, depending on how extensive your shot would be.
What equipment will you need? You may film this video yourself with just one camera, or you could choose to hire a professional cinematographer with a complex setup to capture the footage required for your video. It all depends on what you planned during the pre-production stage. In any scenario, be sure you've allocated adequate time to get the shots you need without feeling rushed.
During production, you may choose to shoot B-roll. This term refers to any extra footage you can use to cut away from the main shots to enhance and fill out your video. B-roll can be interspersed throughout your video during the editing process. Anything that strikes your eye and fits the topic of your video can be included as B-roll, like photographs of your location(s) taken from various perspectives, or pictures of the crew and talent getting ready. It all goes back to what helps you achieve the goal of your video.
Editing Your Video
Now it’s time to put everything together and add professional polish. Here, you can make it easier by removing everything but the most important elements from each clip; the essential pieces you plan to use. Next, you can assemble them in a rough timeline to match the order you think will work best for your video.
Once you have your main shots put together, you can start to add in the B-roll footage. Sort and group your B-roll material, then begin putting your footage in the proper order according to your storyboard and script.
Adding color to video or enhancing the color can be as simple as utilizing Adobe Premiere Pro's auto-coloring tool or as complex as hiring a professional colorist to edit your film shot by shot; your objectives and financial constraints will determine this. Using color in your videos might help to reinforce your visual brand and add a level of professionalism and cohesion. You may also choose to maintain a similar color scheme throughout any additional videos you decide to produce to continue this cohesive feel.
Adding Effects and Music
The final component that can elevate your video to a new level is the right music. Background music can occupy space, set the tone, mask any audio blips, and keep audiences interested. And the good news is, you’re not limited to just one song. Instead of having the same track on a continuous loop, employing multiple tracks to create the mood of various parts of the video can allow the viewer to feel like they are advancing through the content—which also helps with completion rates, or how many viewers watch your video to the very end.
However, be sure to balance the number of songs with the length of your video. Ensure your video is long enough to accommodate the number of songs you choose to incorporate, because switching between song clips too quickly may be jarring for some viewers. The music should fit the tempo of the cut, reflect the tone and atmosphere of the video, and help convey your main point. It should also be appropriate for your target demographic.
Publishing Your Video
Once your video is completed, you’ll want to do everything you can to get it in front of your intended audience.
Distribution can be achieved in a variety of different ways. You may opt to share your video on social media, embed it in an article, send it to publications in your sector, encourage influencers in your area to share it, use paid advertising to share your video with your target audience, send it through an email newsletter, or publish it to your own YouTube or Vimeo channel.
Whatever you decide to do, stay consistent with your outlined plan to reach your target audience as efficiently as possible. Obtaining a positive ROI and getting the most value for your money are the objectives. You don't want to spend too much money on advertising or video promotion if it will leave you drastically over budget with very little payoff.
Maximize Your Efficiency with the Right Tools
If you’re ready to make the most of your next video project, it’s time to give MatchTune a try. At MatchTune, we believe that you tell the story, and our tools help you set the tone. MatchTune is designed to make it easier to produce videos by helping you create the ultimate soundtrack.
We’ll help you automatically match the perfect piece of music to your next video in our extensive music catalog. Our proprietary AI-based software analyzes specific pieces of content and provides matched suggestions to make your post-production process simpler and faster than ever.
Ready to learn how we can revolutionize the way you create videos? Give MatchTune a try today!