What is social media content creation? According to Hootsuite, "Social media content creation is the process of creating written content, photography, graphics, and videos for different social media platforms."
Sometimes, we may not know how to come up with content ideas for social media. The process becomes time-consuming and exhausting. A study done by IZEA in 2018 stated that 52% of creators spent 0-39 hours per month devoted to social content. Another 22% spent 40-79 hours/month, 13% spent 80-124 hours/month, and 14% dedicated more than 125 hours per month to their social content.
Tubefilter finds that 90% of content creators are dealing with burnout which puts content distress at an all-time high, and we must find ways to avoid it. Cross-posting can help with just that. Crossposting, also known as social media multi posting, is the act of performing an omnichannel approach to posting that is less time-consuming and stressful to create videos for social media.
In other words, instead of publishing your post on just one platform, you would utilize the same post with minor adjustments on every social media channel. In this blog, we will discuss how to prepare and post your video on multiple social media channels at once:
Make sure your content is crossposting ready
Crossposting sounds simple. But there are issues that arise when we crosspost. For instance, we could appear to be “spammy,” an unredeemable sin. As we all know, every social media channel has its core audience, and crafting a concise message that flows seamlessly on each channel seems impossible.
There are a few things you should note to keep your content interactable and crosspost-ready:
Add plenty of hashtags surrounding your topic
Use clickable (and shareable) links
Use appropriate vocabulary
Have an ideal scope of your audience and brand messaging
Make necessary adjustments to your content to fit the platform (Instagram is more visual, Facebook has a lot of long-form content, and Twitter desires fast and skimmable short-form text)
Nevertheless, creating high-quality video footage is one surefire way to keep your content ready for crossposting. In fact, more than 54% of marketers say that video is the most valuable type of content creation tool, and half of social media users also prefer video content. Yet, video is underused on Facebook (14% of content), Instagram (11% of content), and Twitter (5% of content), creating a supply and demand gap.
Up-and-coming apps like Studio by Matchtune make producing video content a breeze, especially when trying to find music for your footage. Gone are the days of searching hundreds upon thousands of songs, trying to find the right one. You can now use AI-powered software to instantly auto-find and sync the right music.
Create a video posting schedule
Scheduling is essential for posting video content on multiple social media channels at once. Understanding the prime times to post on each platform and studying these algorithms allows you to tap into the best possible outcomes.
Here are the best times to post on each platform:
Facebook: 8:00 AM - 12:00 PM Tuesdays or Thursdays
Instagram: 11:00 AM on Wednesdays
Twitter: 8:00 AM on Mondays and Thursdays
Linkedin: 9:00 AM on Tuesdays and Wednesdays
Tiktok: 7 PM on Thursdays
A good rule of thumb is that the best time to post on overall platforms is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.
Find an app to crosspost your videos for social media
Consider the YouTube share button
Some content creators prefer the YouTube share button as a valuable tool. It's free, convenient, and straightforward. Once you publish your video, you can embed your video into multiple platforms by finding the "share" button with an arrow. The share button is beside the “like” and “dislikes” features of your video.
After clicking the share button, a pop-up page with various platforms, you can share and upload video to multiple platforms. Of course, the more, the merrier, but this part is all up to personal preference. This feature aims to reach your core audience and stream as many views as possible.
How to crosspost your videos for social media with Studio by Matchtune
Another route to crossposting is to find an application that offers the feature. While few and far between, there are video publishing platforms out there. Studio by Matchtune offers a similar crossposting feature that is direct. Here's how:
Step 1: Upload your video
Sounds effortless. That's because it is! Once you open the Studio app, you can tap the large plus sign (+) that says, "Tap here to select a video," and then choose your upload form: album, folder, or camera. There are also two additional actions: demo and tour.
Once you've selected your upload source, it's time to choose your audio.
Step 2: Add a soundtrack
If you desire music to match your clip, Studio offers 2 million+ soundtracks. With AI-powered software, Studio will auto-find and sync tracks to fit video clips for you. You can refresh the song selection suggestions if it’s not a perfect match.
Still haven't found the right song for you? You can refine your search with Studio's quick filtering search option to match the mood of your video to the music and other important visual aspects you would like to include for your music (animals, arts, lifestyle people, nature, and love are just a few). If you want a broader view, you can also search by music genres and moods.
Do you want to learn more about automatic music software? Read our post on 5 Advantages of Using an Automatic Video Editing Tool.
Step 3: Exporting to multiple platforms
The time has come for you to upload video to share (also known as exporting). If you're unsure how to share a video, this process can sound intimidating, but Studio makes this process user-friendly and straight to the point.
Where to upload a video to share? Follow these steps:
Once you add the final touches, select the export option in the bottom left-hand corner.
A pop-up saying "Export your work" will appear. This page will allow you to subscribe to all the benefits including watermark-free work. But if you don't mind the watermark, you can proceed with the free exporting by selecting "Export for free with a watermark."
After choosing to export your video (either the free or paid version), you will see a loading screen where Studio is preparing your easy-to-make video. Once it’s finished loading, you have the option to share this masterpiece amongst many platforms. From here, you can quickly post the same video on social media, including Facebook, Twitter, Instagram, and many more! The best part about this feature is the accessibility of which type of post you would like to select. For instance, for Facebook, you have three options: feed, groups, and story. For Instagram, you also have three options: post, story, and direct message. While Twitter, Tiktok, and Snapchat each have one option: tweets, tiktok upload, and snap messages.
You also have the option to write a description or an engaging caption for each post.
Viola! You now have instant content to crosspost on multiple platforms. Just upload video and share.
Is it really that painless? Yes! You no longer have to sort through endless tracks, that can take hours, days, or weeks to find your perfect tune. Now, you can instantly pair with music options to sync in length, scene changes, and content to fit your video social media without any cuts. What are you waiting for? Try Studio by Matchtune today!