In today's day and age, it is so important to keep up to date with the latest trends, and the most popular piece of content people are consuming today is video. Gone are the days of posting a 7-second unedited, low-quality video to Vine. Keep on reading to see the MatchTune team's top tips for making content, that will be sure to give Addison Rae a run for her money
Rule 1- The importance of lighting
Good lighting is key to any video; Nobody wants to watch a dark blurry video, and not everybody has access to a professional filming studio. Here are the best lighting tips for individuals to use to create better videos; Try to use a bright room with lots of natural light, or
go outside when it’s sunny, but make sure to stand in the shade. (Direct sunlight can cause harsh shadows on the subject, which doesn’t look great on the camera)
If you are seated, use a ring light. They are reasonably inexpensive and make a huge difference.
Here is one that The MatchTune Team recommends;
This Selfie ring light is:
- Compact
- Affordable
- Lightweight
Rule 2 - Use a background
The background of a video can be the make or break of its success. The last thing people want is for their audience to get distracted by the clutter in the background.
If an individual doesn’t have a professional backdrop, they don’t need to worry, they can simply stand against a plain wall and make sure their surroundings are tidy. NOBODY wants to see their dirty laundry lying around! This essential tip will make sure their video comes across professionally.
Here is one that The MatchTune Team recommends;
Collapsible High-Density Screen for Video and Photography.
Easy to install
Soft fabric
Non-gloss
Rule 3 - Keeping your content simple
Videos don’t need to have lots of fancy transitions or effects to be successful, sometimes the simplest of videos can go viral. If an individual is planning to use transitions and effects in their videos it is important they know how to use them. There are plenty of tutorial videos on Youtube for people to use.
Rule 4 - Audio quality
It shouldn’t come as a surprise to hear that every successful video needs good quality audio. This can be the make or break of a video, as nobody wants to listen to muffled audio. By no means do people need to go out and by using fancy microphones, they can simply record their audio in a quiet place when nobody is around.
There are free hacks out there for people to use, such as recording in a cupboard under the stairs or recording underneath a duvet. These free hacks will make a massive difference to the quality of the audio.
76% of promotional videos require audio to be fully understood, and voiceovers have been linked with a 40-70% decrease in Cost Per Lead
(6 Reasons Voiceovers Are Vital For Your Videos - Aflorithmic, 2022)
Here is one that The MatchTune Team recommends;
A Wireless Microphone for smartphones.
Easy Automatic Connection
Omnidirectional Sound Reception
Rechargeable Transmitter and Receiver
Rule 5 - Using a Tripod
Unless the objective is to give the audience motion sickness, using a tripod is a must. Tripods can be expensive, but there are some cheaper alternatives out there. Try making a tripod with everyday items from around at home - a good hack is to pile books on top of each other. This is a great free alternative to ensure smooth footage.
Here is one that The MatchTune Team recommends;
An Extendable and Lightweight Phone Tripod.
Stable & Reliable
Compact & Lightweight
360 Degree Panoramic
Rule 6 - Rule of Thirds Importance of Rule of Thirds
Rule of Thirds is one of the first rules taught in photography/videography. Imagine there is a 3-by-3 grid over the viewfinder, people should aim to place their subject over one of these lines. The points where the lines meet are strong areas of focus. In short, this is where the eye naturally looks and where the subject should be kept in a video.
Rule 7 - Using a Camera
To make a video, it will be no surprise that having something that records video is a must. By no means should people go out and buy the fanciest camera on the market, when they can simply use their smartphone. All the latest smartphones these days have pretty good cameras on them, so don’t worry.
Here is one that The MatchTune Team recommends;
iPhone 13 Pro.
Cinematic mode for recording videos with shallow depth of field
4K video recording at 24 fps, 25 fps, 30 fps, or 60 fps
Night mode Time‑lapse
Rule 8 - Editing Software
When editing video, being the next Oscar nominee for best picture isn’t necessarily the answer, but having a basic understanding of video editing is important. Don’t worry - there are plenty of tutorials out there to use.
Professional video editing software can be expensive, but there are some good programs out there for free such as; iMovie and Windows Movie. If individuals are wanting to create a TikTok video they can even use the TikTok app to edit the video.
Here is one that The MatchTune Team recommends;
Studio by MatchTune.
Automatic Editing
Quick Captions
Instant Posting
Rule 9 - Presenting Yourself Confidently
Whatever content is being produced it is important that the individual presents themselves in a confident and professional manner. The audience is more likely to watch a video to the end of the individual presenting themselves confidently.
Rule 10 - Using Different Camera Angles
Using multiple different camera angles throughout a video is key, this will determine the overall feel of the video and will hold the audience's attention longer. People should shoot their videos from different angles and then piece them together in editing software.
The top 10 rules individuals should follow when creating a video, are;
The importance of lighting
Using a backdrop
Editing software
Keeping your content simple
Audio quality
Using a tripod
Using a camera
Understanding the Rule of thirds
Presenting yourself confidently
Using different camera angles.
We hope our recommendations were helpful! Click here to learn more about how to combat the goldfish problem and keep your audience's attention.
Aflorithmic.ai. 2022. 6 Reasons Voiceovers Are Vital For Your Videos - Aflorithmic. [online] Available at: <https://www.aflorithmic.ai/post/voiceovers-are-vital-for-your-videos> [Accessed 28 June 2022].